Who owns the innovation? 4 Brands; 1 Remarkably similar idea...
If you've opened any social media at all this week, you'll know the DRAMA surrounding this launch (Unless you've been living under a rock - because this is taking social media by storm). Some product launches are just product launches; others take the beauty industry mainstream, and this is one of them. FENTY Skin teased its new Dew N Plump Fresh Sliced Hydrogel Eye Patches: the first-of-its-kind twist-to-dispense format designed to produce a fresh hydrogel patch and save customers the hassle of digging through the traditional product-soaked tubs. Then came the drama... Glow Recipe entered THE VERY NEXT Day, followed by Huda Beauty later in the week, announcing their first real dive into skincare products. Despite each having their own formulas... the internet quickly realised that the packaging and mechanisms were almost exactly the same. The bigger plot twist? Someone had already done it... THE PRODUCTS AT A GLANCE Before we ask who "owns" the innovation...