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How Gen Z is Changing Marketing : Is Traditional Marketing Dead?

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Is traditional marketing dead, or is Gen Z changing marketing as we know it? Forget the polished advertisements, perfectly scripted campaigns and carefully controlled brand messages.  Generation Z is challenging how businesses communicate, connect and receive attention from consumers. From viral TikTok marketing trends to influencer promotions and user-generated content (UGC), today's digital marketing landscape looks very different from the one brands once dominated.  A business can invest up to thousands in a professional advertising campaign, only for unplanned TikToks to become the conversation everyone remembers. An example of this would be the popular brand 'Hair Syrup', which took to TikTok with videos they thought would go viral, compared to what did. Product launches and videography didn't, but their social media manager winning a Secret Santa competition did.  But have the fundamentals of marketing really changed? Or is Gen Z simply forcing brands to rethink h...
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Who owns the innovation? 4 Brands; 1 Remarkably similar idea...

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  If you've opened any social media at all this week, you'll know the DRAMA surrounding this launch (Unless you've been living under a rock - because this is taking social media by storm). Some product launches are just product launches; others take the beauty industry mainstream, and this is one of them.  FENTY Skin teased its new Dew N Plump Fresh Sliced Hydrogel Eye Patches: the first-of-its-kind twist-to-dispense format designed to produce a fresh hydrogel patch and save customers the hassle of digging through the traditional product-soaked tubs.  Then came the drama... Glow Recipe entered THE VERY NEXT Day, followed by Huda Beauty later in the week, announcing their first real dive into skincare products.  Despite each having their own formulas... the internet quickly realised that the packaging and mechanisms were almost exactly the same.  The bigger plot twist? Someone had already done it... THE PRODUCTS AT A GLANCE Before we ask who "owns" the innovation...
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